As consumers, most of us are familiar with what product features we value, what advertising and promotion we pay attention to, and how we make decisions about what to buy. But marketing and selling to a business requires one to view things from that business's perspective. Use these resources to explore B2B marketing.
Use these resources to help you identify and define an industry, locate industry surveys and reports, search for industry trends, identify leading companies, find market share data and rankings, get current and in-depth news about an industry, and much more.
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Marketing Strategy for Small- to Medium-Sized Manufacturers by 
B2B Digital Marketing (print) by 
Business to Business Marketing Management: A Global Perspective by Use business directories to find and create lists of potential company customers, as well as competitors.
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