Research and Course Guides: MGMT 625, 635 &amp; 645: Strategic Management: Customer Demographics

Ebooks on American Consumers

Audience Measurement/ Target Markets/ Psychographics

Mintel Academic This link opens in a new window
Mintel provides market research reports covering U.S. and global consumer markets. Sectors covered include consumer goods, travel and tourism, retail, and financial services. The reports analyze market drivers, market sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. Register a personal profile using your UST email to download executive summaries of reports. Available only to current UST students, faculty, and staff.
SimplyAnalytics This link opens in a new window
- This link opens in a new window
Use SimplyAnalytics (formerly SimplyMap) to create thematic maps, datasets, and reports using thousands of demographic, business, and marketing data variables for the U.S. Use it when you need demographic and marketing data for a specific geographic area in the U.S. such as a city, county, census tract, or ZIP code. Create a free personal account with your UST email to save your work (check your email spam if you don't receive an activation email) or sign in as a guest. Limited to 5 simultaneous users.

Demographic Data

American Factfinder
Source for U.S. population, housing, economic, and geographic data. From the U.S. Census Bureau.
American Community Survey
Ongoing sample surveys of the U.S. population.
Metropolitan Council: Data and Maps
Data from the regional planning agency for the seven-county Twin Cities metropolitan area.
Minnesota State Demographic Center: Census 2010
Population data from the 2010 Census.
Minnesota State Demographic Center: Population Estimates
Information on present and past population numbers in the state.
Pew Internet & American Life Project
Provides information on the issues, attitudes and trends shaping America and the world - reports exploring the impact of the internet on families, communities, work and home, daily life, education, health care, and civic and political life
American Attitudes: Who Thinks What About the Issues that Shape Our Lives (ebook)
Examines public opinion on topics including Government and Politics, Science and Information, Religion, Work and Money, Family and Friends, Race, Personal Outlook, and Sexual Attitudes and Behavior. Explores how attitudes have (or have not) changed over time.
American Marketplace: Demographics and Spending Patterns (ebook)
Data tables are organized into 11 chapters covering attitudes, education, health, housing, income, labor force, living arrangements, population, spending, time use, and wealth.
Consumer Behavior (RKMA Market Research Handbook) (ebook)
Presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, Affluent, and other consumer groups.
Consumer Expenditure Survey
Information on the buying habits of American consumers; includes national and regional information. Survey data from the U.S. Bureau of Labor Statistics.
Household Spending: Who Spends How Much on What (ebook)
Spending on products and services; overall spending trends. Based on unpublished data from the Consumer Expenditure Survey.