Skip to main content

MKTG 370: Consumer Behavior: Associations

This guide includes resources for researching consumer behavior and marketing and is the course guide for MKTG 370, Consumer Behavior.

Why Use Trade Associations?

Nearly every type of business has one or more trade or professional associations to promote its interests and provide a forum to collect and share information. Many collect and publish industry statistics, reports, and other useful data on their websites or through their publications. Try doing a web search for "trade association [your industry]" to see what you can find. Articles often mention trade and industry associations by name that can then be looked up in these sources.

 

Trade & Industry Associations

Use these resources to search for an association for your industry.

 

Trade Shows