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MKTG 370: Consumer Behavior: Finding Books & Videos

This guide includes resources for researching consumer behavior and marketing and is the course guide for MKTG 370, Consumer Behavior.

Books on Consumers & Consumer Behavior

Why Use Books?

Use books to find comprehensive and in-depth coverage of various topics, background information, and overviews of big topics, as well as book chapters on more specific topics.

Search for Books and eBooks

CLICsearch is the library catalog of eight private colleges and universities in the Twin Cities, including Saint Thomas. Books from other campuses can be requested online and delivered to the UST library of your choice. My account

Find Books on Consumer Behavior

The search box above will perform a basic keyword search.  An advanced search will let you search by keyword, title, author, subject or call number. by a combination of these fields.  Once you find a relevant book or two, look within those records for promising subject headings: click on one of them to perform a new search on that term to find more. Be sure to browse the shelves in the area where you find a promising book.

Sample search terms include:

Advertising                    
Affluent Consumers
Brand Loyalty
Branding (Marketing)
Consumer Behavior
Consumer Behavior -- United States
Consumer Profiling
Consumer Satisfaction
Consumers
Consumers -- Psychology
Consumers -- United States
Consumers' Preferences
Market Surveys
Marketing
Marketing Research
Older Consumers
Target Marketing
Women Consumers
Young Adult Consumers

Browse the Shelves by Library of Congress Classifications: The following Library of Congress classifications may be useful when browsing at the O'Shaughnessy-Frey Library for books in Marketing:

HF5410-5417.5 is Marketing, distribution of products
HF5428-5429.6 is Retail trade
HF5429.7-5430.6 is Shopping centers and shopping malls
HF5437-5444 is Selling
HF5460-5469.5 is Department stores, mail order, supermarkets, and convenience stores
HF5801-6182 is Advertising

Films on Demand - Streaming

Films on Demand

Watch streaming video titles in art, business, engineering, history, languages, literature, psychology, sociology, sciences and more. Thousands of full-length videos available. Advanced Search.

Academic Video Online

InterLibrary Loan

Request books, articles, and other items not available at UST. Visit the InterLibrary Loan page for more info.


 

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