Use books to find comprehensive and in-depth coverage of various topics, background information, and overviews of big topics, as well as book chapters on more specific topics.
The search box above will perform a basic keyword search. An advanced search will let you search by keyword, title, author, subject or call number. by a combination of these fields. Once you find a relevant book or two, look within those records for promising subject headings: click on one of them to perform a new search on that term to find more. Be sure to browse the shelves in the area where you find a promising book.
Sample search terms include:
Consumer Behavior -- United States
Consumers -- Psychology
Consumers -- United States
Young Adult Consumers
Browse the Shelves by Library of Congress Classifications: The following Library of Congress classifications may be useful when browsing at the O'Shaughnessy-Frey Library for books in Marketing:
HF5410-5417.5 is Marketing, distribution of products
HF5428-5429.6 is Retail trade
HF5429.7-5430.6 is Shopping centers and shopping malls
HF5437-5444 is Selling
HF5460-5469.5 is Department stores, mail order, supermarkets, and convenience stores
HF5801-6182 is Advertising