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MKTG 370: Consumer Behavior
Finding Books & Videos
MKTG 370: Consumer Behavior: Finding Books & Videos
This guide provides resources for the course, MKTG 370: Consumer Behavior.
Getting Started
Industries
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Industry Research Strategies
Industry Classification
Companies
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Company Research Strategies
Competitors
News/Articles
Market Research Reports
Consumers
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Definitions
Demographic Data
Associations
Social Media
Polling & Opinion
Citing Sources
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