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MKTG 370: Consumer Behavior: Trends/Statistics

This guide includes resources for researching consumer behavior and marketing and is the course guide for MKTG 370, Consumer Behavior.

Business Statistics

Trends & Forecasts

These resources can provide brief statistical snapshots of an industry. Also check the Finding Articles section to search for articles on industry trends, and the Industry Overviews section to search for a narrative analysis of an industry.
 

Related Guide

Market Share