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MKTG 340 Marketing Research: Nonprofits

This guide includes resources for researching companies and industries and is the course guide for MKTG 340, Marketing Research.

For Religious Clients

The religion/theology databases are useful when your client is a religious organization (examples: a church or church-affiliated school.)

Some of the articles you find will be available in fulltext online.  Use the 'Get It' button to link to the article.  Others may be available only in print in a library.  Use interlibrary loan (ILLiad) to request those.

Related Guides

More resources for religious clients.

For Education Clients

Online databases are an important tool for locating articles and other documents related to your topic.  The education databases are helpful if your client is in the field of education (examples: a school, a daycare, part of a college or university.) 

Some of the articles you find will be available in fulltext online.  Use the 'Get It' button to link to the article.  Others may be available only in print in a library.  Use interlibrary loan (ILLiad) to request those.

Related Guides

More resources for nonprofit and charitable organizations.

990 Form Information

What is a 990 form?  Private and corporate-sponsored foundations in the U.S. submit a 990-PF to the IRS each year. This document provides fiscal data for the foundation, names of trustees and officers, application information, and a complete grants list.

Related Guides

More resources for education clients.

GET IT

Click the GET IT button in any database to get the full text of an article.  If UST Libraries doesn't own it, you'll be given an option to request it from another library

More information

InterLibrary Loan

Request books, articles, and other items not available at UST. Visit the InterLibrary Loan page for more info.


 

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