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MKTG 340 Marketing Research: Competitors

This guide includes resources for researching companies and industries and is the course guide for MKTG 340, Marketing Research.

Identifying Competitors

Business resources identify industry competitors in different ways:

  • Top companies by sales/revenue
  • Major players by market share
  • Companies by industry code (NAICS, SIC, NACE, etc.)

These resources can help you find companies within an industry.

Major Companies in an Industry

  Industry Codes & Classification