This guide includes resources for researching companies and industries and is the course guide for MKTG 300, Principles of Marketing. The UST libraries offer resources that you can use to find the following:
While searching the internet SEEMS quick and easy, the quality of your research is related to the quality of the sources you use: "garbage in, garbage out." Applying the C.R.A.P. test is one way to evaluate the quality and value of a data or information source. Ask yourself these questions to determine if you should utilize a resource:
This guide can help you:
As you begin your research, ask yourself:
Think about "who cares" enough to compile, analyze and publish data on a particular business topic. Library databases contain articles from trade publications, peer-reviewed contents, analyst reports, and other value-added or vetted information. In addition, consider the following sources:
Professional reference service is available via phone, e-mail, and in-person at both the St. Paul and Minnepolis campus libraries. While walk-in service is often available, we recommend that you make an appointment for lengthy consultations or tutorials. Contact one of the business librarians for an appointment.