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UST MBA Launch Project: Introduction

This is a guide for the recommended resources to complete the 2017 MBA Launch Global Consulting Project.

MBA Launch Week Library Hours

Keffer Reference Librarian Hours this week: 

Friday, August 25th: 9:00am-5:00pm

Saturday, August 26th - Sunday, August 27th: Email questions to John and/or Andrea

Monday, August 28th: 9:00am-6:00pm

Tuesday, August 29th: 9:00am-6:00pm

Wednesday, August 30th: 9:00am-6:00pm

Thursday, August 31st: 9:00am-6:00pm


  About Keffer Library

Keffer Library

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Charles J. Keffer Library
651-962-4642 (Circulation)
651-962-4664 (Reference)
651-962-4640 (Hours)
MOH 206, 1000 LaSalle Ave, Minneapolis, MN 55403
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Welcome Researchers

Conducting Global Industry Research - U-Haul edition


This week you will be looking at U-Haul, an American moving equipment and and storage rental company based in Phoenix, AZ, that has been in operation since 1945.   The company was founded by Leonard Shoen in Ridgefield, Washington, who began it in the garage owned by his wife's family, and expanded it through franchising with gas stations.  

U-Haul is owned by Amerco, a holding company which also operates Amerco Real Estate, Republic Western Insurance, and Oxford Life Insurance. The Shoen family currently owns about 55% of the publicly traded stock corporation. The company rents trucks, trailers, and other pieces of equipment, but many U-Haul centers and dealerships also provide self storage units, LPG (propane) refueling, hitch and trailer wiring installation, and carpet cleaners, among other services

 In order to complete this assignment, you will need to conduct some in-depth research about this company, the industry that it is involved in, and the country in which it is considering expanding. This guide includes resources recommended by the business librarians to complete this type of research.


On-Campus Resources

  • Business Librarians are available for your team members to consult with during the week. No appointment is necessary; you may come to the service desk on the main floor of the Keffer Library or contact one of us via phone or e-mail.
  • Two Group Study Rooms equipped with computers and white boards are available in the Keffer Library.  These rooms are ideal for groups to plan their project and practice their presentation. Reservations are recommended; they can be made on the UST Libraries' website.
  • Public Computers, Printers, Scanners, & Copiers are always available for general use during library hours

Always remember, if you need help, Contact a Librarian!
John Heintz 651-962-4646
Andrea Koeppe 651-962-4647
IM, text, or Skype support is also available via our "Ask a Librarian" page. 

Your Librarian

Andrea Koeppe's picture
Andrea Koeppe
Keffer Library - University of St. Thomas

Your Librarian

John Heintz's picture
John Heintz
E-learning & Data Services Librarian
Liaison for Accounting, Economics, Finance, & Real Estate
Charles J. Keffer & O'Shaugnessy-Frey Libraries
Website / Blog Page